You’ve written your book and maybe even figured out how to get it published. Now what?!

Publishing houses are merging, and their staffs are consolidating. Media outlets are closing, and books sections are being eliminated. Every day seems to bring a new seismic shift to the world of social media. So, what’s an author to do to ensure their book gets the attention it deserves?

As the ground continually shifts beneath our feet, we all must come up with new strategies to get the word out. But what’s the best use of an author’s time, energy, and budget? How do authors juggle the demands of writing while also building a platform and mercilessly flogging their books? What expectations are reasonable and what’s even possible out there in today’s ever-changing publishing and media landscape?

Presented by a team of seasoned PR & marketing professionals, this panel will present practical tips for surviving and thriving in this ever-changing world, whether you’re an aspiring or debut writer or a seasoned publishing veteran.

Taught by Meghan Walker and Gretchen Koss, partners in Tandem Literary, a full-service publicity & marketing firm that caters exclusively to authors and publishers. They started this company 10 years ago after each had worked for nearly 20 years in-house at various major New York publishing houses (which are all basically now the same company). Koss and Walker have worked with such bestselling authors as Suze Orman, Nathaniel Philbrick, Dorothea Benton Frank, Mary Kay Andrews, Adriana Trigiani, and Mary Alice Monroe among many others. Over the years, they’ve gotten their authors featured in the pages of The New York Times and People Magazine, on the Today Show, Good Morning America, The Daily Show, and NPR, and online at sites like BuzzFeed, Huffington Post, and Salon among other outlets.

1.5 hours/Tickets $35.